The objective of the project is to give a hands-on experience of Machine Learning and Artificial Intelligence to the Participant. The participant will learn to apply ML-AI algorithms suggesting media (advertisements) to the right group of people at a time.
To understand Programmatic media buying, it allows the “owner/brand” to tailor a specific message and creative to the right person, at the right time in the right context – using audience insight from the brand (the customers you want to target) around the kind of audience they want to target.
Participants will research and gather publicly available media data from various sources. They will use algorithms cluster people into target groups.
This project will help participants to have first-hand experience of ML in media industry. The use cases are also extensive in retail, telecommunications and so on.
Duration: 3-6 Months (Online – Offline, Instructor based)