Objective:

The objective of the project is to give a hands-on experience of Machine Learning and Artificial Intelligence to the Participant. The participant will learn to apply ML-AI algorithms suggesting media (advertisements) to the right group of people at a time.

To understand Programmatic media buying, it allows the “owner/brand” to tailor a specific message and creative to the right person, at the right time in the right context – using audience insight from the brand (the customers you want to target) around the kind of audience they want to target.

Methodology:

Participants will research and gather publicly available media data from various sources. They will use algorithms cluster people into target groups.

Benefits:

This project will help participants to have first-hand experience of ML in media industry. The use cases are also extensive in retail, telecommunications and so on.

Duration: 3-6 Months (Online – Offline, Instructor based)