ML-AI modelling has helped Media houses to increase TV ratings and Audience retention. ML models can recommend best time slots ( prime time etc) to broadcast a show. It can also recommend shows based on genre, viewers past activity, choice/preference etc.

Company uses customer sentiment analysis to evaluate the content between customer group and tailor it according to visitors.

Tagging enables content managers to attribute meaning and context to content, especially for non-textual content, such as images and videos. Easy search for the User.

Display real time contextual Ads to individuals based on their preference, location, buying behavior etc to increase ROI on marketing spend.