Objective:

The objective of the project is to give a hands-on experience of Machine Learning and Artificial Intelligence to the Participant. The participant will learn to apply ML-AI algorithms to forecast the attribution mapping.

To understand attribution mapping, it helps business to relate sales to their respective marketing channels. It answers questions like: Which customer came from which marketing channel? What is the amount of sales happened by a particular team? and so on.

Methodology:

Participants will research and gather publicly available customer purchase/sales data from various sources. They will use algorithms probabilistic graph models to perform this mapping.

Benefits:

This project will help participants to have first-hand experience of ML in retail industry. Adding to it, it establishes sufficient understanding of use-cases in retail industry. Applications of CAM run across industries like retail, media.

Duration: 3-6 Months (Online – Offline, Instructor based)