Personalized Nudges

Behavioral Economics incorporates psychological assumptions into the analyses of economic decision-making. The field of classical economics considers decision-making to be based on cold logic and hard facts – which human decision-making behavior does not always adhere to. Behavioral economics allows us to consider irrational behavior in decision-making and investigates the underlying reasons for these irrational choices.

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Personalization in Healthcare: Diagnosis and Treatment

Personalization is disrupting products and services in every sector – be it retail, e-commerce or the quick-service industry. Therefore, it makes good sense to consider personalization in the context of healthcare delivery and services as well. The WHO has promulgated that a 1:1000 doctor-population ratio is desirable. Yet 45% of the 194 member states of the WHO do not meet this criterion; they have less than 1 physician for a population of 1000. With this abysmal doctor-patient ratio, particularly in over-populated and developing third-world countries, healthcare personalization has the potential to bring about real impact and wide-spread health benefits to patients.

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